Honda Civic Hybrid
A lot can change in a decade.
Campaign Strategy
Product:
Honda Civic Hybrid
Target Audience:
First time car buyers
Unique Benefit:
The Honda Civic Hybrid has a 10-year warranty.
Reason to Believe:
A 10-year warranty means that the car will last a long, long time.
Insight:
A lot can change in 10 years.
The Big Idea:
Juxtapose the 10 year warranty with the changes that happen in a decade.
Creative Executions
