Canon Powershot Campaign
Zooming In(fidelity)
Campaign Strategy
Product:
Canon Powershot Digital camera
Target Audience:
18-35 year-old young adults
Unique Benefit:
Allows users to see details they wouldn't be able to see normally.
Reason to Believe:
The Canon Powershot has a 50x zoom in capability.
Insight:
Small, far-away details can give away larger ugly truths.
The Big Idea:
Reveal unfortunate truths.
Print Executions
