McDavid Hex Knee Pads Campaign
Trading Cards for Injured Athletes
Campaign Strategy
Product:
McDavid Hex Pads
Target Audience:
All athletes
Unique Benefit:
Wearing McDavid Hex Pads helps prevent injuries.
Reason to Believe:
McDavid Hex Pads are proven to reduce the incidence of joint injury.
Insight:
Injured Athletes hate the tasks they must perform.
The Big Idea:
The tasks that injured athletes grudgingly perform will be shown in the form of stats on a sports card.
Creative Executions
